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Community Identifier Projects

Alameda County Arts Commission is working on three Community Identifier Projects in Alameda County’s unincorporated communities: Castro Valley, San Lorenzo, and Ashland/Cherryland. The Community Identifier Projects involve designing and painting the name of the community along with other design elements on freeway overpasses. The overall goal is to create community gateway markers that help support a positive and welcoming environment for both the community and visitors. Practicing, professional artists will be selected through an open competitive selection process to design and paint the Community Identifiers. It is anticipated that the projects will be complete in the Fall of 2018.

The Community Identifier Project concept was developed through community interest and support. It was designated as an official project of the Alameda County Arts Commission by the Alameda County Board of Supervisors in August 2016. The freeway overpasses identified for the Community Identifier Projects are under the control of the CA State Department of Transportation (Caltrans). Caltrans allows text and limited design elements as part of their Community Identification Program. A proposal must be submitted to and approved by Caltrans. Completion of all projects is contingent on Caltrans approval.

In March 2017, three separate Artist Selection Committees, one for each community, met to review the qualifications and past work of a project pool of artists. The Selection Committees are comprised of community members and local artists. Each Committee selected five artists as semi-finalists who were invited to create a proposal design. In April and May, a Community Roundtable was held in each of the three communities with the artist semi-finalists. During the Roundtables, community members had the opportunity to share thoughts about the special characteristics of their community. Community members also contributed ideas through an online survey. The artist semi-finalists considered the survey and Roundtable comments when developing their proposal designs.

Read the latest update about the Community Identifier Projects (PDF updated June 2017).

Proposal Designs

View the proposals online or in-person and submit your comments!
Don’t miss this opportunity! Comment period closes August 27th!

Online: Now through August 27, view the proposals for all 3 sites and submit comments here.

Castro Valley Proposal Display (Castro Valley proposals only)

June 26 - July 26, 2017: Castro Valley Library, 3600 Norbridge Ave, Castro Valley
Hours: Sun 1-5pm, Mon & Tues 12-8pm, Wed & Thurs 10am-6pm, Sat 10am-5pm. Closed Fridays and July 4.

San Lorenzo Proposal Display (San Lorenzo proposals only)

June 26 - July 26, 2017: San Lorenzo Library, 395 Paseo Grande, San Lorenzo
Hours: Sun 1-5pm, Mon & Tues 12-8pm, Wed & Thurs 10am-6pm, Sat 10am-5pm. Closed Fridays and July 4.

Ashland/Cherryland Proposal Display (Ashland/Cherryland proposals only)

Tues, July 11, 7-9:30pm: Cherryland Community Assoc. meeting, Eden United Church, 21455 Birch, Hayward
Tues, July 18, 6:30-8:30pm: Ashland Community Assoc. meeting, Ashland Place, 16385 E. 14th St, San Leandro
Fri, July 28, 6-8pm: Eden Night Live at 16640 E. 14th St, San Leandro
Wed, Aug 16, 4-7pm: Ashland Community Center, 1530 - 167th Ave, San Leandro

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